Job Description
DESCRIPTION
Amazon is seeking a high judgment, well-organized, self-motivated, and creative digital communicator to manage organic social media within Amazon’s communications organization. This position is based at our Seattle headquarters.
The Global Social Media team oversees dozens of Amazon social accounts across the world on LinkedIn, Instagram, Facebook, X, and TikTok. This role is on the North America team, which manages our "flagship" @Amazon handles. We also advise executives and other teams on social best practices, strategies, and trends. As a Senior Social Media Manager, you’ll lead Amazon’s LinkedIn strategy, while planning and executing engaging, informative, entertaining, and community-building social content—all with an aim of strengthening Amazon’s corporate reputation. This involves collaborating with several key partners, including our LinkedIn reps to understand platform updates and trends, Amazon’s international social teams to coordinate content, and Amazon executives and PR teams to promote Amazon’s top priorities on topics like retail, AI, sustainability, Prime Video, and more. At the same time, you’ll measure the LinkedIn channel’s performance, set benchmarks, and continue optimizing our content through data-driven insights.
As a successful candidate, you'll have a proven track record of rolling up your sleeves to strategize and execute innovative, top-performing social content that keeps getting better over time. You should live and breathe social, meaning you’re familiar with the full spectrum of formats (text-only, photos, short- and long-form video, animations, memes, etc.) and tactics (creators/influencers, partnerships, community management, issues management, etc.). You should also have an intimate understanding of the current digital/social media landscape (especially on LinkedIn), be a strategic thinker, goal oriented, and excel in a fast-paced, start-up culture. This is a role that requires both strong creative and analytical chops—on a team that works hard and has fun.
Key job responsibilities
• Content Ownership: Conceptualize and execute best-in-class social content—using a range of formats and tactics—that’s driven by customer obsession, audience insights, social trends, and the public environment.
• Content Strategy: Ensure Amazon’s social content supports business goals in a creative, socially native way.
• Working horizontally: Provide advice to executives, PR, and international social teams on social best practices and strategies, demonstrating a high degree of comfort communicating with leaders.
• Measurement and Evaluation: Collect, interpret, and report social data/analytics through native and third-party tools. Leverage that data as a flywheel to drive continual improvement of content against benchmarks.
• Social tactics: Use influencers, partnerships, collaborations, and other tactics to advance business goals and drive content performance.
• Advice and Learning: Leverage expertise to help other teams and partners understand social’s role and impact; provide proactive and reactive counsel to internal stakeholders as needed.
BASIC QUALIFICATIONS
- 6+ years of digital communications and social media experience.
- Experience with features, trends, and developments across platforms, including LinkedIn, Instagram, TikTok, Facebook, and X.
- Experience with social media content management, scheduling, and listening software such as Sprinklr or Brandwatch.
- Experience using social analytics tools, leveraging data/insights to inform content development.
- Experience working with or supporting senior leaders.
- Experience using design and video editing software, including CapCut, Canva, Adobe, and on-platform editing and creation tools.
- Exceptional verbal and written communication skills.
Job Tags
Full time,