Job Description
Position Overview
Are you passionate about driving revenue and conversions for an e-commerce brand that sells products on Amazon? Do you excel at understanding consumers and inspiring them to buy? Do you have 5+ years of marketing experience in the consumer products sector, ideally with expertise in the children's products industry? If so, we have an exciting opportunity for you!
We are seeking a full-time Digital Marketing Manager to help us improve conversions on our impressive library of 900+ Amazon product listings. Our mission is to enhance everyday living with high-quality, affordable products that bring convenience, innovation, and style to our customers' lives. We strive to elevate global commerce by creating valuable products, sharing transformative knowledge, and developing cutting-edge tools that empower sellers and brands to succeed, all while maintaining a leading standard of excellence.
You are the ideal candidate if you have experience with e-commerce selling via Amazon (ideally with children's products) and can identify and implement strategies that drive conversions. You love managing projects and creating marketing that works. You deeply understand consumer psychology, have Amazon e-commerce marketing experience using Amazon's internal A+ and From The Brand pages, and are a parent who understands the needs and preferences of families.
You are a driven, down-to-earth self-starter who is deeply versed in Amazon selling and advertising that converts. Your digital marketing experience includes copywriting, SEO, and images and videos that drive sales for e-commerce brands on Amazon. You know how to get things done and love managing projects, tracking metrics, and taking action to increase revenue. You're exceptionally good at identifying copy, creatives, and videos that convert. (You don't need to be a full-fledged copywriter, but you know good conversion copy when you see it and are also familiar with Amazon SEO best practices.)
You are improvement-oriented and love to brainstorm ideas, follow data, and figure out how to make things better. You don't let your ego or "creativity" get in the way of what works. You are also comfortable in remote work environments, work well as part of a team, and have two or more years of experience leading an international team.
If this kind of work excites you, and you'd love to be part of growing an e-commerce brand that strives for brand excellence, an incredible customer experience, and solutions that improve the everyday lives of families, you're a great fit for this Digital Marketing Manager Role!
Responsibilities
- Audit Amazon product listings and develop a general branding guide and strategy, including how to categorize the company's products.
- Create creative briefs to guide the creative team on how to make product listings appealing, including copy, images, and videos.
- Complete customer surveys and A/B testing to improve the conversion rate of product listings based on customers' feedback.
- Write appealing product descriptions, product image text, and video scripts.
- Develop optimized Amazon A+ page product listing templates.
- Optimize conversion rates on current Amazon product listings.
- Work with the sales and marketing team to improve brand awareness.
- Write high conversion product descriptions and ensure ads and product descriptions convert while also maintaining brand standards.
- Collaborate with the Product Manager to prepare for launches.
- Brainstorm and collaborate with team members on product ideas, launches, and marketing.
- Oversee the Amazon storefront, including how listings are displayed, and identify opportunities for higher conversions (including cross-sell opportunities, which images to use, and which order to put them in).
- Monitor the Dashboard KPIs regularly for conversion rates, click-through rates, and total sales.
- Be in charge of influencer outreach, including working with influencers to create high conversion product videos.
- Attend weekly international team calls held between the hours of 8:00 and 9:30 PM EST.
Requirements
This position is for a person who is:
- Understanding of consumer psychology
- Analytical and detail-oriented
- Flexible
- Proactive, driven, and takes initiative
- Open to learning new things
- A quick learner
- A self-starter
- Down to earth
- Emotionally intelligent
- Takes responsibility and is willing to be accountable
- Able to work effectively as part of a team
- Sticks with what works (i.e., doesn't try to fix what isn't broken)
- Experienced working with international cultures
- Experienced as a marketing conversion specialist (for 2+ years)
- Experienced with copywriting, ads, and images that convert
- Experienced working with influencers for video and photo ads
- Experienced with project management
**Preferred:**
- Available to work in our Doral, FL office (west of Miami) 1-3 days per week
**Additional requirements:**
- Lives in the U.S.
- Available weekly from 8 to 9:30 PM EST for international team calls
- A parent who understands the needs and preferences of families (ideally)
- Access to a computer
- Reliable internet connection
- Reliable and distraction-free work environment
This position is **NOT** for someone who:
- Cannot attend international team meetings in the evening
- Is inexperienced with team leadership
- Can't handle working with people from different cultures
- Has a large ego and has to dominate discussions
- Blames others instead of taking ownership and being accountable
- Is unwilling to learn new things
- Can't handle direct communication or personalities
- Has to get creative instead of simply doing what works
Software Utilized by the Company
Amazon Store Builder, Amazon A+ Page, Lark, Lark Docs, Google Workspace, WeCom, lingxing, BambooHR, Clockify
Current Team Members
CEO, Creative Director, Product Manager, Copywriter, Sourcing Manager, QC Engineer, Data Engineer, Marketing Team
Offer Details
This is a full-time, remote, employee position. Pay is between $70,000 and $100,000/year based on experience.
**NOTE:** Only candidates in the U.S. (ideally based in south Florida) will be considered for this role.
About the Company
Our mission begins with our desire to elevate global commerce by creating valuable products, sharing transformative knowledge, and developing cutting-edge tools that empower sellers and brands to succeed. By leading the way in brand excellence, we strive to both set the standard for exceptional customer experiences by offering innovative solutions and nurturing a community of successful brands.
Our mission includes inspiring and enhancing everyday living by providing high-quality, affordable products that bring convenience, innovation, and style to our customers' lives. We also seek to become the leading partner with other brands on Amazon to elevate them with tailored, data-driven strategies, support, and exceptional management that drive innovation, sales, growth, visibility, and strong brand identities.
Cultural Pillars of the Company
- We believe in transparency and honesty.
- We believe in being empathetic and understanding.
- We believe in a win-win mindset and finding good solutions that work for all parties.
- We believe in continually learning.
- We believe in long-term thinking and focus.
- We are good people who care about each other.
- We help each other grow and achieve more.
Attention: Do this before or after you apply
We moved to a more efficient application tracking system and we want to make sure you'll get the updates on your application!
Employment Type: Full-Time
Salary: $ 70,000.00 100,000.00 Per Year
Job Tags
Full time, Flexible hours, Afternoon shift, 3 days per week, 1 day per week,