About the Role As a Marketing Manager, you will help develop audience-first strategies around our main target markets that meet the unique customer needs during key moments. In this role specifically, you will focus on reaching new customers and identify ways to bring them to the platform. You're excited about this opportunity because you will Assess marketing opportunities and develop insights around acquisition testing, acting as the voice of the consumer and expert for the Marketing organization Develop both New Verticals acquisition and audience-first strategies, encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach Work with Creative, Growth, Retention and Social & Influencer teams to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app that drive cultural relevance and cut through crowded conversations Interface and day-to-day collaboration with Strategy & Operation counterparts to develop overarching and initiative strategies, cross-functional leadership updates, and reporting on key initiatives and campaigns Work with Analytics, S&O and channel teams to set the right goals and measurement plan Track primary metrics across functions, reporting progress out to org and senior leaders Establish a strong working relationship with cross functional stakeholders in our Product, Operations, Analytics and Marketing teams Stay current on marketing best practices, cultural trends and competitive landscape We're excited about you because You have: Bachelor's degree, MBA preferred 6+ years of professional experience in marketing in a corporate or startup environment, B2C experience required Fluency across the marketing mix, fully understanding marketing principles and its role across the funnel The ability to connect with people, build relationships and influence with authority A strategic, business-mind; you find trends in the data and gather audience first insights A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways An extraordinary bias for action; you're dependable, self-motivated & ability to multi-task A proven track record of driving and measuring successful go-to-market launches that drive adoption and bottom line impact
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