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Digital marketing manager job at Finder New York, NY, US - darpl.co.in

Digital marketing manager Job at Finder, New York, NY

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  • Finder
  • New York, NY

Job Description

Who We Are

Ready to join the ultimate decision-making dream team? Hop aboard the Rocketship!

At Finder, we're not just about helping people save money, make money, and snag sweet rewards; we're also on a mission to inject some excitement into the daily grind.

With offices in Sydney, Toronto, New York, London, and Wroclaw, we've built a dynamic community of over 290 curious minds. But we're not your typical corporate clan. Diverse thinkers united by our core purpose to make money easy, we have a shared passion for turning the norm on its head.

If you're itching to shake things up, develop your expertise, and be part of a crew that values creativity, drive, and a good dose of quirkiness, then you might just be the missing piece to our puzzle. So why wait? Join us and let's navigate this wild world of decisions together!

Role Overview

As Digital Marketing Manager, you’ll be responsible for setting and executing paid media strategies, with the objective of improving ROAS and growing paid revenue & margin.

In this role, you will operate as an individual contributor with end-to-end ownership and accountability for our paid performance. Your primary focus will be to manage SEM campaigns related to our core verticals, which span banking, lending, and investments. You will also have the freedom to explore channels outside of search, such as paid social, email and influencer marketing.

What You'll Do At Finder

  • Develop and execute paid media strategies, primarily SEM, focusing on revenue and margin growth.
  • Monitor and analyze campaign performance metrics, making data-driven adjustments to maximize ROI and ensure alignment with broader growth goals.
  • Conduct thorough keyword research, ad copy testing and landing page optimization to improve ad performance and increase CTR.
  • Collaborate with cross-functional teams such as P&E, CS, and AdOps on CRO to improve landing page yield across campaigns.
  • Lead high-velocity experiments to rapidly identify and scale winning strategies that drive growth.
  • Build and maintain a roadmap for testing and optimizing landing pages, ad creative, and audience targeting.
  • Provide regular reports and insights to key stakeholders.
  • Stay up-to-date with the latest paid media trends, tools and techniques, and provide recommendations for improvement based on data-driven insights.
  • Seek to consistently improve traffic quality by monitoring end-to-end conversion rate – making adjustments and recommendations as appropriate.


We’d love to hear from you if you have:

  • 3+ years of paid marketing experience running SEM campaigns.
  • A general understanding of Investing, Banking, and Lending products.
  • Strong analytical skills with a data-driven approach to testing, performance optimization, and ROI measurement.
  • Experience with analytics and A/B testing tools and platforms, such as Optimizely, Looker Studio, and Google Analytics 4.
  • The ability to synthesize data into actionable insights and adjust campaigns in real time based on performance.
  • Familiarity with incrementality testing methods.


While it’s not required, here are some additional nice-to-haves:

  • Agency experience where you’ve had the chance to work with top brands and budgets up to or exceeding $1M.
  • Prior experience working in Fintech.
  • Interest in stocks & crypto.
  • Background in marketing analytics.
  • Bachelor’s degree in Marketing.


Perks/Benefits

  • Up to 41 days of paid leave (20 PTO + 11 public holidays + 5 sick + 5 life leave)
  • Competitive medical benefits including dental & vision
  • 4% match on 401(k) contributions
  • Hybrid working policy (3 in office & 2 from home)
  • Daily lunch stipend while in office
  • Participation in our Finder Equity Plan (share options)
  • Paid Parental Leave for both primary & secondary carers
  • Flexible training plus regular in-house masterclasses


Application Process

If this sounds like the kind of opportunity you've been looking for, select the 'Apply Now' button below to submit your cover letter and resume. Use your cover letter to introduce us to you; we want to know who you are, what you've worked on and why you think you'd be a great addition to the Finder team.

Inclusion

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Email talent@finder.com with any questions or feedback.

Job Tags

Holiday work, Full time, Gangs, Flexible hours,

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