rüyabet
Digital Marketing & Communications Manager job at The Oncology Institute of Hope and Innovation Cerritos, CA, US - darpl.co.in

Digital Marketing & Communications Manager Job at The Oncology Institute of Hope and Innovation, Cerritos, CA

WWJQWGFnMlJadUFCVmtabUhyMlhyeVNaTVE9PQ==
  • The Oncology Institute of Hope and Innovation
  • Cerritos, CA

Job Description

Digital Marketing & Communications Manager Location Cerritos, CA :

Founded in 2007, The Oncology Institute of Hope and Innovation (TOI) is advancing oncology by delivering highly specialized, value-based cancer care in the community setting. TOI is dedicated to offering cutting edge, evidence-based cancer care to a population of more than 1.7 million patients including clinical trials, stem cell transplants, transfusions, and other care delivery models traditionally associated with the most advanced care delivery organizations. With 100+ employed clinicians and more than 800 teammates in 60+ clinic locations and growing. TOI is changing oncology for the better.

The Digital Marketing and Communications Manager is responsible for developing and implementing digital internal and external marketing and communication strategies that enhance TOI's public presence, drive investor and teammate engagement, and achieve organizational objectives. This leader will plan, execute, and monitor various digital marketing campaigns and coordinate communication efforts across multiple online channels. This includes planning, developing, and executing both internal and external communication strategies to foster a well-informed, engaged, and cohesive workforce.

Essential Duties and Responsibilities:

External Communications Management:

  • Create and curate high-quality content for the website, Intranet, social media platforms, and email campaigns.
  • Ensure that content is engaging, informative, and aligns with brand messaging.
  • Manage a content calendar and regularly update content to stay relevant and fresh.
  • Partner with PR and IR firms to obtain opportunities to feature TOI and its leaders in earned media channels and industry publications.

Internal Communications:

  • In collaboration with the CPO, develop and implement a comprehensive internal communication strategy aligned with TOI's Mission/Vision/Values.
  • Monitor the effectiveness of internal communication efforts through key performance indicators (KPIs) and feedback from employees.

Digital Marketing Strategy:

  • Develop and implement a comprehensive digital marketing strategy that aligns with overall organizational goals.
  • Identify, tailor, and develop marketing efforts for TOI's patient and payor population.
  • Utilize SEO, PPC, email marketing, and other digital channels to drive traffic and generate patient leads.
  • Developing digital and social strategies in alignment with Talent Acquisition hiring needs including SEM, Google Ads, and Featured Content for recruitment material.
  • Working with Talent Acquisition to review and enhance digital & hard copy content, including, but not limited to recruitment marketing 1-pagers, career fair flyers, and personas.

Social Media Management:

  • Manage and maintain TOI's social media profiles on platforms like Facebook, Twitter, LinkedIn, Instagram, and others.
  • Develop and implement social media campaigns to promote the brand and engage with patients and payors.

Email Marketing:

  • Create and execute email marketing campaigns to curate leads, retain patients/payors, and communicate important updates.

Analytics and Reporting:

  • Monitor key performance indicators (KPIs) to evaluate the success of digital marketing efforts.
  • Generate reports, analyze data, and provide insights to make data-driven decisions.

Public Relations:

  • Manage TOI's online reputation and PR efforts.
  • Coordinate with external PR agencies when necessary.
  • Respond to online reviews, comments, and inquiries in a timely and professional manner.

Other Duties:

  • Participate in enterprise work, projects, and duties as assigned.

Education and Experience:

  • Bachelor's degree in marketing, communications, public relations, journalism or a related field. A master's degree is a plus.
  • At least 5 years of experience in digital marketing and communications for an established organization in the healthcare, consumer goods, technology or financial services sector.
  • Public company experience preferred but not required.
  • Oncology experience preferred but not required.

The estimate displayed represents the typical wage range of candidates hired. Factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role.

California Pay Transparency for salaried teammates

$109,956—$126,449 USD

Job Tags

Full time,

Similar Jobs

Stephenson Nursing Center

PRN Registered Nurse (RN) or Licensed Practical Nurse (LPN) Job at Stephenson Nursing Center

 ...PRN Status: PRN/Flex status requires a minimum commitment of 2 weekend shifts per pay period, based on the needs of the center. These can be within the same weekend...  ...orientation.) Qualifications * Registered Nurse (RN) or Licensed Practical Nurse (LPN) license in IL... 

Reddit

Staff product manager finance applications Job at Reddit

 ...Reddit is a community of communities. It's built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active... 

Lindgren Landscape

Landscape Designer Job at Lindgren Landscape

 ...Lindgren Landscape is an award-winning, landscape design/build/maintain company serving Northern Colorado since 1995. Although we are known for creating high-end custom landscapes, we design and install landscapes of all scopes and sizes. Our people are the reason for... 

Whitney Museum of American Art

[Summer 2025] Education - Spanish Initiatives Intern Job at Whitney Museum of American Art

 ...The Whitney seeks a Spanish Initiatives intern within the Education Department for Summer 2025. To view all Internship opportunities...  ...preferred, students in all majors are encouraged to apply Previous museum experience is not required Compensation Interns will be... 

Classic Volkswagen of Gastonia

Multi Rooftop Automotive Controller Job at Classic Volkswagen of Gastonia

Job Title: ControllerReports to: Chief Financial Officer (CFO)Position Overview: As our business expands, we are seeking a driven...  ...of experience as a controller or 4 years of office manager in automotive dealerships.* Preferably experienced with CDK DMS system, including...